The Men Who Built America also known as the innovators is History Channel series which focuses on Cornelius Vanderbilt, John D. Rockefeller, Andrew Carnegie, J.P. Morgan, Henry Ford, and how they came to be the tycoons they are remembered to be. Moreover the show/documentary focuses on the influential impacts on modern day society through their industrial innovations and business empires. The overall theme, as represented by the title, focuses on how these individuals revolutionized their respective markets to gain and improve not only the american economy (at the time), but also expressed how they came to monopolize their markets.
I will explain how the commercial uses various "digital story telling" techniques as most of the episodes are contrived in a similar fashion. Apart from the History channel logo, the commercial starts out with the American flag (in my opinion to establish patriotism as well as the birth of innovation within America). It then proceeds to present a series of short video clips and pictures (of actors portraying these tycoons) in a manner that follows the narrations telling the story of their journey of how they came to be what they are known for today. These narrations were also comprised by various interviews from industrial CEO's. in the modern world giving their input as to how they saw these tycoons and how they achieved their accomplishments. These interviews were presented in a chronological and fitting manner focusing on a similar theme that all these individuals had to build their businesses: "Thinking outside the box" or "seeing the bigger picture" or in essence characteristics of great leaders. Meanwhile in the background there is this uplifting, patriotic, and inspirational composition playing in the background to add another angle of dramatic effect.
Check it out here:
https://www.youtube.com/watch?v=gR7oHh-fXUw
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